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Date: June 24, 2024 at 09:18:41
From: akira, [DNS_Address]
Subject: Google's AI search is on track to use more energy than a whole country

URL: https://www.levernews.com/the-unknown-toll-of-the-ai-takeover/


David Sirota
Lobbyists have made sure the government isn't tracking AI energy use.

Google's AI search is on track to use more energy than a whole country.

Utilities are jacking up your electricity rates to subsidize Big Tech's data
centers.

This story is insane👇

JUN 19, 2024
The Unknown Toll Of The AI Takeover

As artificial intelligence guzzles water supplies and jacks up consumers’
electricity rates, why isn’t anyone tracking the resources being consumed?

LOIS PARSHLEY
A pixelated illustration of a crying woman generated by AI holding an electric
tower and wires and wilting flowers.
Illustration by Kelly McKernan for The Lever.

In early May, Google announced it would be adding artificial intelligence to its
search engine. When the new feature rolled out, AI Overviews began offering
summaries to the top of queries, whether you wanted them or not — and
they came at an invisible cost.

Each time you search for something like “how many rocks should I eat” and
Google’s AI “snapshot” tells you “at least one small rock per day,” you’re
consuming approximately three watt-hours of electricity, according to Alex
de Vries, the founder of Digiconomist, a research company exploring the
unintended consequences of digital trends. That’s ten times the power
consumption of a traditional Google search, and roughly equivalent to the
amount of power used when talking for an hour on a home phone.
(Remember those?)

Collectively, de Vries calculates that adding AI-generated answers to all
Google searches could easily consume as much electricity as the country of
Ireland.

Unlike their chatbots, the companies behind these advances are far less
willing to share information. Though researchers like de Vries can make
educated estimates, because of a lack of industry transparency it remains
surprisingly difficult to put an exact number on just how much power and
water AI might use. Yet that demand is soaring as the technology is tacked
on to everything from your iPhone’s operating system to how your car
insurance company calculates your rates.

While the mass adoption of AI has transformed digital life seemingly
overnight, regulation of its very physical impacts has not kept pace. Federal
agencies like the U.S. Energy Information Administration, which collects
information about industries’ energy use, aren’t tracking the demand of the
data centers that enable AI — even as their footprint skyrockets.

“We do not have any mandated disclosures on the amount of energy or
resources that general AI systems use,” says Merve Hickok, president and
research director of the Center for AI and Digital Policy, a nonprofit research
organization. When journalists file record requests to get this information, it’s
usually redacted. This secrecy limits the ability of utilities and regulators to
know how these needs are changing.

That’s a problem because data centers are rapidly outgrowing the electric
grid while keeping dirty sources of power, like coal plants, operating. Tech
companies also have a long track record of arranging for special, discounted
rates for their massive power consumption — which means in many cases,
ratepayers like you are subsidizing data centers’ undisclosed energy use.

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In addition to power, these facilities suck up substantial amounts of water to
cool their servers, and are often located in places where land is cheap — like
deserts. Only a few operators report their water usage, even though a fifth of
servers “draw water from moderately to highly stressed watersheds.” One
paper estimates that globally, the demand for water for data centers could be
half that of the United Kingdom within the next several years.

Yet even as questions about data centers’ impact on the public grow,
companies are expanding restrictions on what they share about their
operations. In a written response to The Lever, a Google spokesperson says
that since introducing generative AI to its search, associated machine costs
have decreased by 80 percent. They say that based on internal data, de
Vries’ analysis is “an overestimation and our systems are far more efficient.”

But they declined to provide any further specifics about their energy use,
other than noting that predicting the future growth of energy consumption
and emissions from AI data centers is challenging.

“We’re actually seeing less and less disclosure,” de Vries says, as companies
claim information about models harms their competitive advantage. “In terms
of transparency, we’re actually going backward.”

Everyone’s Paying AI’s Secret Costs


AI answers a question about itself. (Credit: ChatGPT)
Last December, Stephen Ward stepped up to a podium at a public hearing in
Prince William County, Virginia, as the Board of Supervisors considered
approving one of the world’s largest data center projects. After getting in line
before dawn for a numbered spot, he spent five hours waiting in the lobby
before finally getting a chance to speak.

In the 1970s, Ward was an economist at the Environmental Protection
Agency, where he advised policymakers on hazardous waste regulations,
before becoming chief investment officer of Charles Schwab Investment
Management in the 1990s. “I’m used to making multi-billion investment
decisions,” he told the Board. “Scale should not grant an exemption for
mandatory details, it should increase concern.”

The PWC Digital Gateway development proposed bringing as many as 37
new data centers to the rural area, building on more than 2,000 acres of land.
These massive warehouses hold tens of thousands of servers, which are
usually stacked in towering vertical racks. When you chat with an AI-
generated bot about a mislaid package, your query is sent to one of these
servers. Their high-performance hardware runs your question through a
computer program that makes decisions similar to the human brain. This so-
called neural network is trained on a large language model before sending
the generated answer back to your device.

This process often requires consistent, round-the-clock power, making it
more difficult for utilities to manage the load. It also means that these
facilities need high-capacity electrical equipment like transformers, circuit
breakers, and often new substations to connect to transmission lines. All this
power generates a lot of heat, so interspersed throughout the center’s
corridors are a variety of complex heat exchangers and cooling systems.

Northern Virginia already has the world’s largest market of data centers. The
state is home to companies like Amazon Web Services, Google Cloud, and
Microsoft Azure. It’s the latest chapter in the region’s long history with the
technology industry; the Internet itself was born in Arlington in 1969, when a
military project originally intended to connect universities was switched on.


A map of data centers in Virginia. (Credit: The Virginia Economic
Development Partnership)
In the following decades, Virginia laid a profusion of fiber-optic cables,
providing attractive high-speed connectivity. In the 1990s, this attracted
early dot-com companies like AOL — whose purring dial-up noise was once
ubiquitous with being online. Last year, the tech company’s abandoned
campus headquarters was torn down to make way for more data centers.

But as more and more server farms spring up, the state’s largest electric
utility, Dominion Energy, has scrambled to keep pace. The industry’s peak
energy usage in 2022 was almost 2.8 gigawatts, or about a fifth of the
utility’s total statewide sales. That same year, Dominion told its customers in
Loudoun County it could no longer guarantee it would deliver as much power
as they needed, stalling the breakneck development.

Instead, data companies began to eye places like Iowa, Georgia, and nearby
Prince William County, Maryland — where residents like Ward warn that
similar problems are on the horizon. Critics say the Digital Gateway proposal
alone will require at least three gigawatts of electricity, or the equivalent of
the power demand of 750,000 homes. “Where is that power coming from?”
Ward asked the Board of Supervisors.

It’s a question that PJM Interconnection, the regional transmission
organization that spans 13 states and the District of Columbia, is also asking.
The organization, which coordinates the movement of wholesale electricity in
parts of the Eastern United States, recently approved a set of $5.1 billion
transmission projects, primarily to deliver more power to Virginia’s data
centers.


A view of part of the PWC Digital Gateway data center in Prince William
County, Virginia. (Credit: Hugh Kenny, Piedmont Environmental Council)
The problem is that these costs will be distributed across the various states
within the network, says David Lapp, Maryland People’s Counsel, an
independent Maryland State position that advocates for Maryland’s
residential utility consumers. Though the upgrades primarily benefit private
companies in Virginia, they will result in rate hikes for ordinary Maryland
customers, a move Lapp calls “fundamentally unfair.”

The added transmission capacity is more than what Maryland’s largest utility
itself currently uses at peak times. “The scale, scope, and cost of the [Digital
Gateway] projects are unprecedented,” Lapp wrote to the PJM Board of
Managers before arguing to federal energy regulators that PJM had unfairly
allocated costs to Maryland. The Federal Energy Regulatory Commission
denied his request in May, leaving Maryland on the hook for $551 million.

This is a common scenario. In Indiana, for instance, utility regulators recently
approved a new $800 million data center campus with Meta Platforms, Inc.,
which owns Facebook and other social media services. The secret
negotiated rate for the facility’s power has been redacted from public filings,
but what was included was that the infrastructure required to connect the
facility to the grid will cost $82 million.


Duke Energy Indiana redacted details about the special electricity rates it
provided to Meta Platforms for its new data center campus.
The Office of the Utility Consumer Counselor allowed the facility to shift
those costs onto ratepayers, arguing it would bring capital investment to the
area. Data centers, however, don’t create many local jobs. Nevertheless, the
Indiana facility will be doubly subsidized, as they are also receiving a 35-year
sales tax exemption from the state.

Just as mortgage companies make money on interest, incentivizing them to
sell more mortgages, utilities make money by spending on infrastructure.
That’s because regulations allow these companies a return on their
investments in upgrades like new transmission lines. Utilities, in other words,
also profit from outsourcing data center costs to the public. In fact,
Dominion’s most recent investor presentation proudly claimed “robust base
rate growth,” and forecast a staggering 8,500 megawatt spike in demand.

“It’s very counterintuitive,” Lapp says, that utilities “make money by spending
other people’s money.”

The arrangement sends the wrong price signal to the industry, Lapp argues.
If tech companies paid full freight for their energy infrastructure, they would
be incentivized to find ways to use less power. Instead, many are going in the
wrong direction: Despite its goals to become carbon-free by 2030,
Microsoft’s emissions jumped by 30 percent in 2023, thanks to its recent
investments in AI.

“It’s very counterintuitive [that utilities] make money by spending other
people’s money.”
Altogether, a new report by the Electric Power Research Institute found that
artificial intelligence could comprise roughly 9 percent of the country’s total
energy demand by the end of the decade. Other estimates suggest global
data center energy demand could double by 2026, while some utilities, like
those in Arizona and Washington, may see as much as 10 percent load
growth.

This insatiable hunger for power is slowing the transition to green energy.
When the owner of two coal-fired power plants in Maryland filed plans to
close last year, PJM asked them to keep running till at least 2028 to ensure
grid reliability. Meanwhile, AI is also being used to actively increase fossil fuel
production. Shell, for example, has aggressively deployed AI to find and
produce deep-sea oil.


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“The truth is that these AI models are contributing in a significant way to
climate change, in both direct and indirect ways,” says Tom McBrien, counsel
for the Electronic Privacy Information Center, a digital policy watchdog.

Even before Google’s AI integration this spring, the average Internet user’s
digital activity generated 229 kilograms of carbon dioxide a year. That means
the world’s current Internet use already accounts for about 40 percent of the
per capita carbon budget needed to keep global warming under 1.5 degrees
Celsius.

But in the absence of government tracking and regulation, the industry
continues to surge unchecked. Back in Prince William County, the public
hearing stretched on as more than 350 people testified. Outside, the stars
twinkled and then faded into a muted dawn. Finally, 27 hours after the
meeting began, the Board held a final vote, deciding to allow the Digital
Gateway project to move forward.

“The grid is now in trouble,” Ward said. “Only when it’s too late will we begin
to measure and regret our lack of foresight.”

When Regulators Can’t Keep Up


AI answers a question about itself. (Credit: ChatGPT)
There’s a lot of urgency to address AI’s rocketing growth, but government
moves notoriously slowly. In September, Senate Majority Leader Chuck
Schumer (D-N.Y.) held the first event in a series of closed-door meetings
with AI leaders to discuss the industry’s future.

“We have no choice but to acknowledge that AI’s changes are coming,” he
told tech titans like Elon Musk, Bill Gates, and Mark Zuckerberg. “What role
does Congress and the federal government have in this new revolution?”

Advocates like Grant Fergusson, an equal justice works fellow at the
Electronic Privacy Information Center, say the meetings were a clear example
of how much power industry voices have in crafting AI policies.

“The whole process didn’t discuss the environmental impacts in any
meaningful way,” says Fergusson, adding that the Senate discussions only
belatedly included significant civil rights issues after pressure from advocacy
groups. “This bespoke, industry-driven process unsurprisingly led the Senate
to an industry-friendly destination,” summarized a coalition of 52 advocacy
and research groups.

That’s not a coincidence: A report by nonprofit watchdog Public Citizen
found that the number of lobbyists on AI issues mushroomed in 2023,
increasing by 120 percent. The vast majority worked for corporate interests,
including 60 lobbyists employed by Microsoft, while Amazon hired an
additional 35. Last year, Amazon, Google’s parent company Alphabet, Meta,
and Microsoft each spent more than $10 million on lobbying for various
interests.


(Credit: Public Citizen)
There’s a lot of money at stake. Amazon plans to spend $150 billion on data
centers over the next 15 years.

“As federal agencies move forward with developing guardrails for AI
technologies, stakeholders will likely rely even more on their lobbyists to
shape how AI policy is formed,” Public Citizen’s authors wrote.

So far, much of the discourse around artificial intelligence’s risks has
centered around hyperbolic scenarios straight out of science fiction, like
chatbots developing sentience or artificial general intelligence. The industry
likes to center those concerns, McBrien says, because “dramatic future
harms distract from their actual current business practices.”

Last fall, President Biden issued an executive order instructing the National
Institute of Standards and Technology, which develops measurements and
guidelines for various fields, to develop additional AI standards. To inform
their efforts, the agency created the Artificial Intelligence Safety Institute
Consortium, which recently held private meetings to discuss the
technologies’ risks.


President Biden signs an executive order on artificial intelligence as Vice
President Harris looks on. (Credit: AP Photo/Evan Vucci)
At one of its recent events, according to an attendee, who did not want to be
named because they were not speaking with their organization’s permission,
industry representatives objected to including energy use in the agency’s
draft framework. The framework currently calls for measuring environmental
impacts and addressing greenwashing concerns.

Despite deliberations behind closed doors about AI’s ecological footprint ,
tech companies’ lobbying has kept these concerns from being addressed in
state or federal legislation. When asked for an interview about the industry’s
sustainability, a National Institute of Standards and Technology
representative said, “Our AI experts have been quite overtaxed,” and then
that they didn’t have “anyone with that expertise.”

Fergusson thinks the opacity of these conversations is part of the problem.
“The fact that environmental impacts are being debated so intensely within
these [AI] standards, and the fact that they are almost never brought up
within any of the legislative solutions we’ve seen at the state or federal level,
is in part due to some pretty heavy lobbying by tech companies.”

The Energy Information Administration, which analyzes energy-related
information and would likely be the agency that carries out any AI monitoring
regulators ultimately recommend, also does not currently calculate data
centers’ energy use. Their press officer explained that the administration’s
last survey on commercial buildings’ energy use, which was conducted in
2018, couldn’t separate out data centers, in part because of “low
cooperation rates.”

License To Drill
Fossil-fueled Democrats want to use unverifiable “certified gas” schemes to
undermine one of Biden’s most important climate moves.

The Lever
Hannah Story Brown

This persistent gap hinders the public’s understanding and regulators’ ability
to mitigate the problem, says Sen. Edward Markey (D-Mass.). He introduced
legislation in February to at least create voluntary reporting guidelines on
how AI is affecting the environment. In an email to The Lever, he wrote, “We
must do everything we can to protect communities and our planet from the
threats of climate change and enable a livable future for everyone.”

But de Vries, the researcher calculating Google’s AI search power
consumption, says that relying on companies’ voluntary disclosures for this
data will never be sufficient.

“Big tech companies are obviously not going to provide that information
voluntarily,” he says. “We would really need a push from regulators.”

A Perilous Equation

AI answers a question about itself. (Credit: ChatGPT)
In the meantime, the backlash to data centers is growing, and not only from
progressive advocates. Historically pro-development states like South
Carolina are now considering legislation that would prevent data centers
from receiving sweetheart utility deals.

Companies like Amazon have for years used their influence to demand
special treatment from utilities, like shunting the $170 million cost of burying
power lines associated with a Virginia data center to ratepayers.

The company also recently negotiated an arrangement with Ohio’s public
utilities commission for a discounted rate on the enormous amount of power
their data centers will use for the next 10 years. The exact terms are secret,
because of a 2017 agreement to hide a former Amazon discount from the
public, but it’s estimated to shift $135 million a year onto the utility’s
customers.

Overall, Goldman Sachs analysts found that U.S. utilities will need to invest
$50 billion to support new power generation for data centers — potentially
resulting in big rate hikes for consumers.


(Credit: Goldman Sachs)
This spring, the U.S. Department of Energy tried to force at least crypto
mining companies to report their energy use, but the effort was kneecapped
by a Texas judge, who issued a temporary restraining order to stop it.

The Lone Star State’s stance may be changing, however: In June, the CEO of
the Electric Reliability Council of Texas, the organization that runs the state’s
grid, announced that the state’s power infrastructure would need to double in
the next decade to keep up with data centers and crypto mining. In response,
the state’s lieutenant governor signaled he would be taking a closer look at
these “niche industries that have massive power demands and produce few
jobs.”

Even industry insiders acknowledge that something needs to change.

“AI companies have strong financial incentives to avoid effective oversight,” a
group of former OpenAI employees wrote in a recent open letter, “and we do
not believe bespoke structures of corporate governance are sufficient to
change this.” They also say these companies can’t be relied on to share
information voluntarily, and that they require independent regulation.

Of course, like any technology, AI can be used in both good and bad ways.
Microsoft, for example, claims that artificial intelligence can help discover
and develop climate solutions, like more efficient renewable energy
production and developing new materials for carbon capture. Microsoft is
also working with Google to aggregate their demand for renewable energy,
while Google is committed to net-zero emissions across its operations by
2030.

Yet the sheer volume of energy needed for the tech industry is
simultaneously delaying similar state commitments to transition to green
energy. In Michigan, for instance, which passed groundbreaking climate
legislation last year, experts warn that data centers will prevent the state
from achieving its goal of carbon-free energy by 2040.

Some experts, like Rob Gramlich, the principal of Grid Strategies, a power-
sector consulting firm, say that it’s not a utility’s role to determine if energy is
being used responsibly.

“Most state laws and electricity policies are written around the obligation to
serve,” he says, “so the utility serves all customers for all uses.”

This is, in fact, one of the core arguments behind instituting something like a
carbon tax, which would put a price on all carbon emissions — providing a
process to at least price the true consequences of how we use energy.

As states begin to rethink their appetite for data centers, AI’s negative
consequences are increasingly being pushed to countries in the Global
South, where companies can exploit lower electricity and water prices.

“It’s difficult to reckon with the physical harms of artificial intelligence, says
Brian Chen, policy director at the nonprofit Data & Society, because “tech
companies invisibilize the consequences of these systems, most people
don’t have to think about it.”

Latin America, for example, is now seeing a surge in data center
development, including near drought-stricken Mexico City, which is hurtling
toward a day in the near future when its taps run dry.


Donkeys haul containers filled with water from a public well in the Xochimilco
neighborhood of Mexico City. (Credit: AP Photo/Eduardo Verdugo)
“We also need to question who disproportionately suffers,” said Boxi Wu, a
graduate research student at the Oxford Internet Institute. She says that
scrutiny needs to include an analysis of AI’s entire supply chain, including the
rare earth minerals its infrastructure requires, and the electronic waste being
generated by rapidly advancing chip technology.

Wu recently published a paper highlighting how global economic and political
power balances in AI production are linked to past colonial dynamics — such
as how exploitative and pollution-intensive mineral mining tends to occur in
places like China, Africa, and Latin America, while the end products are
enjoyed in the United States and Europe.

No one wants to think of their Internet habits as stealing someone else’s
drinking water. Looking at your monthly power bill, the link between Apple’s
latest AI announcement and your rate increases isn’t necessarily obvious.
And technology companies are currently spending a lot of money to make it
harder to say that’s happening. But it’s difficult to escape the sinking sense
that the benefits of AI are being accrued by a small number of powerful
companies, while the physical harms are borne by people out of sight.

No one wants to think of their Internet habits as stealing someone else’s
drinking water.
“I wouldn’t say it is unfair to look at a technology and ask these questions,”
says de Vries. “We’re in a time where we have to make choices about how we
use our resources.”

Back in Virginia, Ward sees land being cleared as he drives through his
neighborhood, trees cut down to stumps. He recalls visiting the nearby Civil
War-era Manassas National Battlefield as a kid, picturing what it might have
been like for the people who had once fought across the fields. Soon,
enormous, four-story buildings will loom over the historic park.

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But it’s the consequences for the area’s water that concerns him most. The
Digital Gateway project, Ward says, has been given “a blank check.” They
won’t have to report how much groundwater they’re using, and there’s no
limit to how much they may consume. He says the vast expansion of paved
surfaces will cause widespread runoff and prevent recharging the aquifers on
which the county depends.

People don’t realize that when the groundwater is exhausted, there’s no
alternative.

“They don’t live in the natural world,” Ward says. “They live in a world where
there’s a pipe in the wall, and you get water, and they have no idea where it
comes from.”

He adds, “But when it’s gone, it’s gone.”


Responses:
[19207]


19207


Date: June 24, 2024 at 21:47:20
From: pamela, [DNS_Address]
Subject: Re: Google's AI search is on track to use more energy than a whole...


Good grief! thanks for sharing. Ijiots.


Responses:
None


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